Bluesky just made building custom social feeds as easy as chatting with an AI. The decentralized social network launched Attie, a new app that lets users create personalized feeds using natural language instead of code. The move signals Bluesky’s push to make its signature feature – algorithmic choice – accessible to its growing user base without requiring technical expertise.

Bluesky is betting that AI can solve one of social media’s biggest problems: giving users control over what they see without making them learn to code. The company’s new Attie app, announced via TechCrunch, uses artificial intelligence to translate plain English requests into custom algorithmic feeds on the platform’s open atproto network.

The timing couldn’t be more strategic. While Meta and X continue pushing users toward opaque, engagement-maximizing algorithms, Bluesky’s been building its identity around transparency and choice. Custom feeds have been technically possible on the platform since launch, but they required coding knowledge that put them out of reach for most users. Attie changes that calculus entirely.

Here’s how it works in practice: instead of writing complex filtering rules or boolean logic, users can simply tell Attie what they want. “Show me tech news but skip crypto drama” or “give me art posts from people I follow plus similar creators” become functional feeds in seconds. The AI interprets the intent, constructs the appropriate filters using atproto’s underlying architecture, and deploys a working feed that users can tweak further or share with others.

The technical foundation matters here. Bluesky’s atproto protocol was designed from the ground up to support portable, user-created algorithms. Unlike traditional social platforms where the algorithm is a black box controlled by the company, atproto treats feeds as shareable, remix-able objects. Attie essentially becomes a user-friendly interface layer on top of that technical capability, translating between human intent and protocol specifications.

This represents a fundamentally different approach than what we’re seeing elsewhere in social media. Meta recently doubled down on AI-curated feeds across Instagram and Facebook, but users get no say in how those algorithms work. X’s “For You” feed remains similarly opaque under Elon Musk’s ownership. Even newer entrants like Threads have stuck with company-controlled recommendation systems.