AI cost scrutiny: investors warn startups that sloppy usage of models can escalate costs, hurt product monetization


“When we are just testing a few things internally, we prefer using Deepgram, which is a real-time voice bot AI model and much cheaper. We make sure that less important tasks are not wasting expensive tokens,” said Additi Upadhyay, founder of AI startup Noveum.ai. “When it is in production, we use ElevenLabs. But during internal testing, which, honestly, burns a lot of tokens, we avoid using extremely expensive models.”

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