India’s AI boom is shrinking sales cycles for B2B startups as deployments pick up


“Companies end up doing PoCs because they want to make sure the technology is working in their context and their situation,” said Beerud Sheth, chief executive of Gupshup, a business messaging platform that enables companies to communicate with customers. “But if you’re able to iterate quickly on their requirements, which is what has happened with AI, you can finish a sales cycle that would [otherwise] take months, in weeks.”

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